It's going well,
but there is more to it.

Josien gets her energy from bringing different people together. She connects people and brings them closer in every environment she's in: the corporate world, the creative industry and the mountains.

Born and raised on a farm in the countryside of the north of the Netherlands, she made Switzerland her new home. She liked to push and perform, but realised that performance at your best happens not by pushing harder, but by building conditions to feel safe.

Human-oriented, driven, and deeply convinced that vulnerability and trust are the real drivers of performance.

Ronja is an MSc psychologist passionate about the intersection of the outdoors and human development.

Based in Zermatt, she combines psychological knowledge with practical experience in sport and mountain environments. Alongside her work in mental coaching and sport psychology, she is active as a ski instructor, Swiss Alpine Club tour leader and former outdoor guide in Northern Sweden.

Fascinated by how challenge, movement and nature shape the way we learn and grow, she helps create experiences that encourage reflection and new perspectives. What happens when psychology leaves the classroom and enters the outdoors?

She believes that some of the most powerful learning happens when people engage not only with ideas, but with themselves, others, and the environment around them. She co-created TCT with her life vision. Living Lagom: not too much, not too little, just the right amount.

With more than 20 years of experience leading high-performing teams and mentoring young professionals, Dirk is The Culture Trail's first ambassador. He brings insight into what drives human growth, both individually and collectively.

As a partner at Count & Cooper and with a background in organisational and sports psychology, Dirk combines scientific knowledge with a passion for human connection.

His approach helps people connect with themselves and with others, and find clarity about what really matters, on a mountain top as much as in daily life.

Born and raised in Switzerland, Adrian knows the mountains not only as a landscape, but as his habitat and home. As a local guide, he has years of experience in safely guiding groups through alpine terrain.

With an MSc in psychology, Adrian combines knowledge of human behaviour with practical experience in supervising groups.

He understands how people react in stressful situations and how meaningful learning can take place in nature.

Adrian works through his own company Semover.

With a background in sustainability consulting and project management, Giulia spent over five years helping organisations translate complex sustainability challenges into practical and meaningful actions.

She then consciously transitioned to sustainable tourism, driven by the conviction that she could create more visible and lasting impact closer to people, places, and ecosystems.

She leverages sustainability as a driver for connection, regeneration, and long-term value. Her focus is on developing experiences that balance business, people, and place, thereby contributing to destination development and more sustainable tourism systems.